Lee Hansol
HIN GARU™_7, 2021
Digital print
59.4 x 42 cm
Edition: 1 of 15
Frame not included
Signature: unsigned
HIN GARU™ is a series structured as an advertising campaign, based on the fictional premise that a virtual company, PM (Plastikmahlzeit), has released an “edible plastic powder.” Anchored in this imaginary product, the work critically exposes how discourses of sustainability and eco-friendliness become distorted and commodified within consumer systems. By amplifying the visual strategies of the advertising industry-exaggerated colors, repetitive slogans, and kitschy imagery-the series visualizes the irony that “consumption for the environment” ultimately operates as yet another market tactic. This excessive visual language disrupts the polished surface of eco-friendly branding constructed by consumer society, functioning as a device that reveals the structural contradictions beneath.
Lee Hansol
Germany
Lee Hansol’s work begins with observing the fissures and moments of estrangement that surface within everyday life. She focuses on unstable instances in which the ordinary order falters, exploring the layered meanings embedded in these scenes. Her life in Germany further deepened and expanded her mode of observation, making it more nuanced and multifaceted. The process of adjusting emotions and perceptions in a new environment introduced ongoing tension and shifts in his perspective. These experiences broadened her understanding of the world and offered opportunities to rethink objects and environments through different sensibilities. Working across various media-including painting, video, and installation-her artistic practice reconstructs scenes and concepts grounded in lived experience and observation, evolving into experiments that reorganize them into new forms.